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International Jazz Day

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Bliink's latest is a PSA, Promo and TV spot for International Jazz Day.
A combination of super slow motion, time lapse and standard speed footage augmented with 3D and 2D logo elements and featuring Herbie Hancocks' famous music 'Cantaloupe Island'.
Actions within the footage are mirrored or spark into life various logo elements. Each element employed different techniques. While some were simple 2.5D blocks others had the full CG treatment.

The spot was produced for UNESCO in partnership with the Thelonious Monk Institute of Jazz.

The International Jazz Day initiative – Herbie Hancock’s first major program introduced as a Goodwill Ambassador for UNESCO – will encourage and highlight intercultural dialogue and understanding through America’s greatest contribution to the world of music.
The celebration will kick-off on April 27th at UNESCO Headquarters in Paris with a daylong series of jazz education programs and performances. An evening concert will feature Herbie Hancock, Dee Dee Bridgewater, Marcus Miller, Hugh Masekela, Lionel Loueke, Tania Maria, Barbara Hendricks, Gerald Clayton, Terri Lyne Carrington, John Beasley, China Moses, Ben Williams, and Antonio Hart, and others to be announced.

Phantom camera by Pirate.
Time-lapse photography courtesy of Caleb Yule.
Category
Jazz
Tags
UNESCO, International Jazz Day, Jazz, Herbie Hancock, bliink, animation, CG, 3D, editing, branding
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