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Tokyo Jazz : Visual Design + Branding

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JKD Collective has undertaken branding and visual design for Japan’s largest jazz festival, Tokyo Jazz, teaming up with Oryel, a design studio run by Art Director Koichi Inoue. The key visual is a collage of typographies such as kanji, katakana and the alphabet mixed in with a variety of jazz-related motifs and gives a sense of the sophistication of present day Tokyo. Given the large scale of the festival, the visuals have been circulated heavily in newspapers and magazines, on the web and outdoor billboards. The festival takes place on September 6th, 7th and 8th at the Tokyo International Forum and at the Cotton Club.

国内最大のジャズフェスティバル「Tokyo Jazz」のブランディング/ ヴィジュアルデザインを、デザインスタジオ「Oryel」 (アートディレクター 井上広一)とのチームアップで担当。現在の東京を感じさせる洗練されたキーヴィジュアルは、漢字、ローマ字、カタカナ等のタイポグラフィーと、様々なジャズ関連のモーチーフによるコラージュミックス。さすがに、最大級のフェスだけあり、新聞、雑誌、ウェブ、OOH等、結構なヴォリュームで出稿中。イベント実施は9/6,7,8, 国際フォーラムとCotton Clubにて。

Design Agency / Production : JKD Collective + Oryel
Art Director / Designers : Koichi Inoue, Chikako Nakashima
Producer : Bruce Ikeda
Creator of Promotion Video : Shane Lester
Music : Olive Oil
Client : NHK Enterprise

http://www.tokyo-jazz.com/
Category
Jazz
Tags
#JKD, #Tokyo Jazz, #Tokyo, JKD Collective, #Design
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